Using the Gap Model in the Travel Industry
Number of pages:
13
ABSTRACT:
This 13 page paper uses the Gap model to examine the travel and tourism industry in Australia. The paper starts with a literature review on the use of the model and the position and performance of the travel agents and travel industry in Australia. The paper then looks at Flight Centre; Australia's largest travel agent performing a SWOT analysis on the company looking at the strengths, weaknesses, opportunities and threats. The paper then uses a micro and macro factor analysis to bring together the company position and the use of a gap model in order to help the company decide how to develop in the future and suggest the direction future research should take. The bibliography cites 17 sources.
FILE NAME:
File: TS14_TEflightcen.rtf
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